Strategy Dashboard
2026 Metrics | "Making Banking Easy"
Last Updated: January 2026
Strengthening our Communities through Effortless, End-to-End Banking
By 2030, Kentucky's easiest and most-trusted place to bank. #1 regional market share in auto loans, mortgages, and financial education. For working families short on time, military households, and young adults who need banking that starts anywhere and finishes anywhere, without repeating steps. Self-service is the default. When a person helps, they pick up right where the member left off.
Strategic Progress
Making Banking Easy
Are members completing journeys without friction? Are staff freed from manual work?
Ease of Borrowing
Are qualified borrowers getting loans quickly? Where do they abandon?
Retention
Are members staying? Does ease translate to loyalty?
Financial Strength
Are we investing responsibly while staying safe and sound?
People & Culture
Are we equipping staff to deliver effortless experiences? Are we retaining leadership during transformation?
Marketing / Voice of Member
Are we growing wallet share and reputation? What are members telling us?