Strategy Dashboard
2026 Metrics | "Making Banking Easy"
Last Updated: January 2026
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Winning Aspiration
By 2030, Abound is Kentucky's easiest and most-trusted place to bank. Members complete tasks they start—across channels—without repeating steps.
How We Win
Community-first, with no restarts, no repeats. Start and finish once.
2026 Timeline
January - May: Pre-conversion period. Staff focused on learning new core system. Minimal metric improvement expected.
June: Core conversion goes live.
Post-Conversion: System-driven improvements expected. Real signal on whether strategy is working.
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Making Banking Easy
Are members completing journeys without friction? Are staff freed from manual work?
Ease of Borrowing
Are qualified borrowers getting loans quickly? Where do they abandon?
Retention
Are members staying? Does ease translate to loyalty?
Financial Strength
Are we investing responsibly while staying safe and sound?
People & Culture
Are we equipping staff to deliver effortless experiences? Are we retaining leadership during transformation?
Marketing / Voice of Member
Are we growing wallet share and reputation? What are members telling us?