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Abound Credit Union

Abound Strategy Dashboard

Abound Credit Union
Dashboard Strategy Q1 brief Research

Strategy research, July 2026

Research for Abound's 2027 planning session

These two resources answer questions from Abound's July 20 strategy discussion. Each separates source evidence from open questions and analysis Abound can complete with its own data.

01

For Abound leadership

How members begin, borrow, and deepen their relationship with Abound

Answers to five questions about checking as an entry product, application abandonment, direct deposit, fraud friction, and treating existing members differently from strangers.

Five questions, sources and evidence limits included

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02

For Abound leadership

Fraud and member value

Research on the measures institutions use to weigh fraud loss alongside the effect of fraud controls on legitimate members.

Measures, source context and questions for Abound

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Prepared for Abound Credit Union by Dixon Strategic Labs, with AI-assisted source identification and comparison.

Dixon Strategic Labs