Strategy Dashboard
2026 Metrics · “Making Banking Easy”
Last Updated: January 2026
Strengthening our Communities through Effortless, End-to-End Banking
By 2030, Abound is Kentucky’s easiest and most-trusted place to bank, with #1 regional market share in auto loans, mortgages, and financial education outreach. It serves working families short on time, military and federal civil service households, young adults, and small businesses. Banking starts anywhere and finishes anywhere without repeating steps. Self-service is highly usable and accessible, and anyone who steps in carries full context.
Strategic Progress
Making Banking Easy
Are members completing journeys without friction? Are staff freed from manual work?
Ease of Borrowing
Are qualified borrowers getting loans quickly? Where do they abandon?
Retention
Are members staying? Does ease translate to loyalty?
Financial Strength
Are we investing responsibly while staying safe and sound?
People & Culture
Are we equipping staff to deliver effortless experiences? Are we retaining leadership during transformation?
Marketing / Voice of Member
Are we growing wallet share and reputation? What are members telling us?
Measures withdrawn without a reading
Three measures in the original scorecard never produced a number and were withdrawn in September 2026. Fraud transactions stopped automatically stayed parked because Financial Crimes Defender runs in learning mode rather than blocking on its own. Abandonment points in the WithClutch application waited on a data exchange that has not happened. The 12-month direct deposit retention figure cannot be read until mid-2027, after this engagement ends. All three rows remain in the tracker.